211 Must-Know Hotel Statistics and Travel Trends in Florence, Italy for 2025

Discover the most compelling hotel statistics and travel trends in Florence for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 211 key statistics and travel trends offers valuable insights into Florence's dynamic hotel scene. Backed by data from 1,343 hotels, 417,255 traveler reviews, and 216,955 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Florence

Top Hotel and Travel Statistics for Florence

  • There are 1,343 hotels operating in Florence.
  • The average hotel rating in Florence is 8.33, based on 330,084 reviews.
  • Travelers can expect to pay around $187 per night for a hotel in Florence.
  • If you're looking for the best month to visit Florence by rating, it's February with an average rating of 8.62.
  • If you're looking for the cheapest month to visit Florence, it's February with an average price of $132.
  • The least popular month to visit Florence is February, attracting only 4.5% of visitors.
  • The most popular month to visit Florence is July, attracting 11.3% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Florence, rating their stays at 8.49 on average.
  • Business Travelers are the least satisfied travelers when visiting Florence, rating their stays at 8.15 on average.
  • Hotel prices in Florence peak in September, with an average price of $313.

Hotel Availability and Types in Florence

Number of Hotels

  • There are 1,343 hotels in Florence.

Distribution by Star Rating

  • Florence has 69 hotels with a 1-star rating, accounting for 5.1% of all hotels.
  • Florence has 55 hotels with a 2-star rating, accounting for 4.1% of all hotels.
  • Florence has 228 hotels with a 3-star rating, accounting for 17.0% of all hotels.
  • Florence has 190 hotels with a 4-star rating, accounting for 14.1% of all hotels.
  • Florence has 84 hotels with a 5-star rating, accounting for 6.3% of all hotels.
  • We also have 717 hotels with an unknown star rating in Florence, accounting for 53.4% of all hotels.
  • The average price of a hotel in Florence is $187 per night.
  • The average price of a 1-star hotel in Florence is $141 per night.
  • The average price of a 2-star hotel in Florence is $154 per night.
  • The average price of a 3-star hotel in Florence is $170 per night.
  • The average price of a 4-star hotel in Florence is $267 per night.
  • The average price of a 5-star hotel in Florence is $361 per night.
  • The average price of a hotel in Florence with an unknown star rating is $161 per night.
  • There are 149 hotels in Florence priced in the $50-$100 range, accounting for 14.9% of all hotels.
  • There are 607 hotels in Florence priced in the $100-$200 range, accounting for 60.5% of all hotels.
  • There are 218 hotels in Florence priced in the $200-$500 range, accounting for 21.7% of all hotels.
  • There are 22 hotels in Florence priced in the $500-$1000 range, accounting for 2.2% of all hotels.
  • There are 7 hotels in Florence priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Florence in January is $143.
  • The average price of a hotel in Florence in February is $132.
  • The average price of a hotel in Florence in March is $179.
  • The average price of a hotel in Florence in April is $235.
  • The average price of a hotel in Florence in May is $279.
  • The average price of a hotel in Florence in June is $299.
  • The average price of a hotel in Florence in July is $271.
  • The average price of a hotel in Florence in August is $241.
  • The average price of a hotel in Florence in September is $313.
  • The average price of a hotel in Florence in October is $230.
  • The average price of a hotel in Florence in November is $165.
  • The average price of a hotel in Florence in December is $148.

Hotel Ratings and Reviews in Florence

Number of Reviews

  • We've collected 417,677 reviews for hotels in Florence.

Review Distribution by Traveler Type

  • There are 18,143 reviews from business travelers in Florence, accounting for 4.3% of all reviews.
  • There are 194,121 reviews from couples in Florence, accounting for 46.5% of all reviews.
  • There are 97,545 reviews from families in Florence, accounting for 23.4% of all reviews.
  • There are 16,667 reviews from friends in Florence, accounting for 4.0% of all reviews.
  • There are 29,316 reviews from group travelers in Florence, accounting for 7.0% of all reviews.
  • There are 39,939 reviews from solo travelers in Florence, accounting for 9.6% of all reviews.
  • There are 21,946 reviews from travelers with an unknown type in Florence, accounting for 5.3% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Florence in 2024 was 8.30, based on 82,596 reviews.
  • The average rating for hotels in Florence in 2023 was 8.26, based on 99,036 reviews.
  • The average rating for hotels in Florence in 2022 was 8.40, based on 77,032 reviews.
  • The average rating for hotels in Florence in 2021 was 8.43, based on 8,820 reviews.
  • The average rating for hotels in Florence in 2020 was 8.57, based on 3,067 reviews.
  • The average rating for hotels in Florence in 2019 was 8.26, based on 16,269 reviews.
  • The average rating for hotels in Florence in 2018 was 8.40, based on 16,693 reviews.
  • The average rating for hotels in Florence in 2017 was 8.29, based on 17,969 reviews.
  • The average rating for hotels in Florence in 2016 was 8.35, based on 17,944 reviews.
  • The average rating for hotels in Florence in 2015 was 8.24, based on 17,252 reviews.
  • The average rating for hotels in Florence in 2014 was 8.14, based on 14,800 reviews.
  • The average rating for hotels in Florence in 2013 was 8.15, based on 13,686 reviews.
  • The average rating for hotels in Florence in 2012 was 8.14, based on 11,310 reviews.
  • The average rating for hotels in Florence in 2011 was 8.08, based on 8,546 reviews.
  • The average rating for hotels in Florence in 2010 was 7.94, based on 5,629 reviews.
  • The average rating for hotels in Florence in 2009 was 8.12, based on 4,616 reviews.
  • The average rating for hotels in Florence in 2008 was 7.82, based on 2,890 reviews.
  • The average rating for hotels in Florence in 2007 was 7.57, based on 2,670 reviews.
  • The average rating for hotels in Florence in 2006 was 7.68, based on 2,046 reviews.
  • The average rating for hotels in Florence in 2005 was 7.85, based on 1,572 reviews.
  • The average rating for hotels in Florence in 2004 was 7.67, based on 1,007 reviews.
  • The average rating for hotels in Florence in 2003 was 7.85, based on 274 reviews.
  • The average rating for hotels in Florence in 2002 was 7.69, based on 25 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Florence is 8.29.
  • The average rating for 2-star hotels in Florence is 7.84.
  • The average rating for 3-star hotels in Florence is 7.95.
  • The average rating for 4-star hotels in Florence is 8.56.
  • The average rating for 5-star hotels in Florence is 8.72.
  • The average rating for hotels in Florence with an unknown star rating is 8.35.

Average Ratings by Traveler Type

  • The average rating for business travelers in Florence is 8.15.
  • The average rating for couples in Florence is 8.30.
  • The average rating for families in Florence is 8.32.
  • The average rating for friends in Florence is 8.24.
  • The average rating for group travelers in Florence is 8.48.
  • The average rating for solo travelers in Florence is 8.49.
  • The average rating for travelers with an unknown type in Florence is 8.27.

Best Months to Visit by Ratings

  • The average rating for hotels in Florence in January is 8.44.
  • The average rating for hotels in Florence in February is 8.62.
  • The average rating for hotels in Florence in March is 8.53.
  • The average rating for hotels in Florence in April is 8.33.
  • The average rating for hotels in Florence in May is 8.32.
  • The average rating for hotels in Florence in June is 8.30.
  • The average rating for hotels in Florence in July is 8.36.
  • The average rating for hotels in Florence in August is 8.42.
  • The average rating for hotels in Florence in September is 8.36.
  • The average rating for hotels in Florence in October is 8.26.
  • The average rating for hotels in Florence in November is 8.46.
  • The average rating for hotels in Florence in December is 8.49.

Seasons in Florence

The seasons in Florence are determined by the percentage of reviews for each month.

Low Season in Florence

  • January (5.0%)
  • February (4.5%)
  • March (6.0%)
  • December (4.8%)

Shoulder Season in Florence

  • April (8.4%)
  • May (10.1%)
  • June (10.3%)
  • November (6.9%)

High Season in Florence

  • July (11.3%)
  • August (10.9%)
  • September (11.0%)
  • October (10.9%)

Hotel and Travel Statistics for 4 Star Hotels in Florence

Top Hotel and Travel Statistics for 4 Star Hotels in Florence

  • There are 116 4 Star Hotels operating in Florence.
  • The average rating for 4 Star Hotels in Florence is 8.47, based on 95,811 reviews.
  • Travelers can expect to pay around $226 per night for a 4 Star Hotel in Florence.
  • If you're looking for the best month to book a 4 Star Hotel in Florence by rating, it's December, with an average rating of 8.70.
  • If you're looking for the cheapest month to book a 4 Star Hotel in Florence, it's February, with an average price of $140.
  • The least popular month to book a 4 Star Hotel in Florence is February, attracting only 5.0% of visitors.
  • The most popular month to book a 4 Star Hotel in Florence is August, attracting 11.9% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting 4 Star Hotels in Florence, rating their stays at 8.57 on average.
  • Business Travelers are the least satisfied travelers when visiting 4 Star Hotels in Florence, rating their stays at 8.22 on average.
  • 4 Star Hotel prices in Florence peak in September, with an average price of $337.

Availability and Types of 4 Star Hotels in Florence

Number of 4 Star Hotels

  • There are 116 4 Star Hotels in Florence.

Star Rating Distribution for 4 Star Hotels

  • There are 116 4 Star Hotels in Florence with a 4-star rating, accounting for 100.0% of all 4 Star Hotels.
  • The average price for 4 Star Hotels in Florence is $226.
  • The average price for 4-star 4 Star Hotels in Florence is $229.
  • There are 1 4 Star Hotels in Florence priced in the $50-$100 range, accounting for 0.9% of all 4 Star Hotels.
  • There are 48 4 Star Hotels in Florence priced in the $100-$200 range, accounting for 44.4% of all 4 Star Hotels.
  • There are 58 4 Star Hotels in Florence priced in the $200-$500 range, accounting for 53.7% of all 4 Star Hotels.
  • There are 1 4 Star Hotels in Florence priced in the $500-$1000 range, accounting for 0.9% of all 4 Star Hotels.
  • The average price for 4 Star Hotels in Florence in January is $141.
  • The average price for 4 Star Hotels in Florence in February is $140.
  • The average price for 4 Star Hotels in Florence in March is $178.
  • The average price for 4 Star Hotels in Florence in April is $248.
  • The average price for 4 Star Hotels in Florence in May is $332.
  • The average price for 4 Star Hotels in Florence in June is $327.
  • The average price for 4 Star Hotels in Florence in July is $267.
  • The average price for 4 Star Hotels in Florence in August is $212.
  • The average price for 4 Star Hotels in Florence in September is $337.
  • The average price for 4 Star Hotels in Florence in October is $291.
  • The average price for 4 Star Hotels in Florence in November is $185.
  • The average price for 4 Star Hotels in Florence in December is $161.

Ratings and Reviews for 4 Star Hotels in Florence

Number of Reviews for 4 Star Hotels

  • We've collected 110,238 reviews for 4 Star Hotels in Florence.

Review Distribution for 4 Star Hotels

  • There are 5,938 reviews for 4 Star Hotels from business travelers in Florence, accounting for 5.4% of all reviews.
  • There are 53,358 reviews for 4 Star Hotels from couples in Florence, accounting for 48.4% of all reviews.
  • There are 24,257 reviews for 4 Star Hotels from families in Florence, accounting for 22.0% of all reviews.
  • There are 5,732 reviews for 4 Star Hotels from friends in Florence, accounting for 5.2% of all reviews.
  • There are 4,777 reviews for 4 Star Hotels from group travelers in Florence, accounting for 4.3% of all reviews.
  • There are 7,777 reviews for 4 Star Hotels from solo travelers in Florence, accounting for 7.1% of all reviews.
  • There are 8,399 reviews for 4 Star Hotels from travelers with an unknown type in Florence, accounting for 7.6% of all reviews.

Average Rating Over Time for 4 Star Hotels

  • The average rating for 4 Star Hotels in Florence in 2024 was 8.59, based on 16,043 reviews.
  • The average rating for 4 Star Hotels in Florence in 2023 was 8.47, based on 19,393 reviews.
  • The average rating for 4 Star Hotels in Florence in 2022 was 8.48, based on 15,499 reviews.
  • The average rating for 4 Star Hotels in Florence in 2021 was 8.25, based on 2,504 reviews.
  • The average rating for 4 Star Hotels in Florence in 2020 was 8.64, based on 1,201 reviews.
  • The average rating for 4 Star Hotels in Florence in 2019 was 8.49, based on 7,152 reviews.
  • The average rating for 4 Star Hotels in Florence in 2018 was 8.53, based on 7,198 reviews.
  • The average rating for 4 Star Hotels in Florence in 2017 was 8.41, based on 7,318 reviews.
  • The average rating for 4 Star Hotels in Florence in 2016 was 8.48, based on 6,902 reviews.
  • The average rating for 4 Star Hotels in Florence in 2015 was 8.25, based on 6,310 reviews.
  • The average rating for 4 Star Hotels in Florence in 2014 was 8.08, based on 4,961 reviews.
  • The average rating for 4 Star Hotels in Florence in 2013 was 8.17, based on 4,499 reviews.
  • The average rating for 4 Star Hotels in Florence in 2012 was 8.20, based on 3,802 reviews.
  • The average rating for 4 Star Hotels in Florence in 2011 was 8.06, based on 2,398 reviews.
  • The average rating for 4 Star Hotels in Florence in 2010 was 7.89, based on 1,354 reviews.
  • The average rating for 4 Star Hotels in Florence in 2009 was 8.11, based on 1,101 reviews.
  • The average rating for 4 Star Hotels in Florence in 2008 was 7.90, based on 551 reviews.
  • The average rating for 4 Star Hotels in Florence in 2007 was 7.81, based on 682 reviews.
  • The average rating for 4 Star Hotels in Florence in 2006 was 7.48, based on 518 reviews.
  • The average rating for 4 Star Hotels in Florence in 2005 was 7.40, based on 423 reviews.
  • The average rating for 4 Star Hotels in Florence in 2004 was 7.84, based on 310 reviews.
  • The average rating for 4 Star Hotels in Florence in 2003 was 7.90, based on 107 reviews.
  • The average rating for 4 Star Hotels in Florence in 2002 was 7.33, based on 12 reviews.

Average Rating by Star Rating for 4 Star Hotels

  • The average rating for 4-star 4 Star Hotels in Florence is 8.49.

Average Rating by Traveler Type for 4 Star Hotels

  • The average rating of 4 Star Hotels from business travelers in Florence is 8.22.
  • The average rating of 4 Star Hotels from couples in Florence is 8.50.
  • The average rating of 4 Star Hotels from families in Florence is 8.52.
  • The average rating of 4 Star Hotels from friends in Florence is 8.44.
  • The average rating of 4 Star Hotels from group travelers in Florence is 8.49.
  • The average rating of 4 Star Hotels from solo travelers in Florence is 8.57.
  • The average rating of 4 Star Hotels from travelers with an unknown type in Florence is 8.55.

Best Month to Stay at a 4 Star Hotel by Rating

  • The average rating for 4 Star Hotel in Florence in January is 8.65.
  • The average rating for 4 Star Hotel in Florence in February is 8.66.
  • The average rating for 4 Star Hotel in Florence in March is 8.66.
  • The average rating for 4 Star Hotel in Florence in April is 8.48.
  • The average rating for 4 Star Hotel in Florence in May is 8.44.
  • The average rating for 4 Star Hotel in Florence in June is 8.41.
  • The average rating for 4 Star Hotel in Florence in July is 8.43.
  • The average rating for 4 Star Hotel in Florence in August is 8.60.
  • The average rating for 4 Star Hotel in Florence in September is 8.49.
  • The average rating for 4 Star Hotel in Florence in October is 8.38.
  • The average rating for 4 Star Hotel in Florence in November is 8.51.
  • The average rating for 4 Star Hotel in Florence in December is 8.70.

Seasons for 4 Star Hotels in Florence

The seasons in Florence are determined by the percentage of reviews for 4 Star Hotels in each month.

Low Season for 4 Star Hotels in Florence

  • January (5.6%)
  • February (5.0%)
  • March (6.3%)
  • December (5.2%)

Shoulder Season for 4 Star Hotels in Florence

  • April (8.5%)
  • May (9.5%)
  • June (9.5%)
  • November (6.9%)

High Season for 4 Star Hotels in Florence

  • July (10.9%)
  • August (11.9%)
  • September (10.8%)
  • October (10.0%)