191 Must-Know Hotel Statistics and Travel Trends in Europe for 2025

Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 191 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 27,298,958 traveler reviews, and 37,738,359 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Europe

Top Hotel and Travel Statistics for Europe

  • There are 280,728 hotels operating in Europe.
  • The average hotel rating in Europe is 8.26, based on 27,298,958 reviews.
  • Travelers can expect to pay around $149 per night for a hotel in Europe.
  • If you're looking for the best month to visit Europe by rating, it's April with an average rating of 8.39.
  • If you're looking for the cheapest month to visit Europe, it's February with an average price of $126.
  • The least popular month to visit Europe is January, attracting only 5.2% of visitors.
  • The most popular month to visit Europe is August, attracting 12.5% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.41 on average.
  • Friends are the least satisfied travelers when visiting Europe, rating their stays at 8.08 on average.
  • Hotel prices in Europe peak in September, with an average price of $193.

Hotel Availability and Types in Europe

Number of Hotels

  • There are 280,728 hotels in Europe.

Distribution by Star Rating

  • Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
  • Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
  • Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
  • Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
  • We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.
  • The average price of a hotel in Europe is $149 per night.
  • The average price of a 1-star hotel in Europe is $103 per night.
  • The average price of a 2-star hotel in Europe is $96 per night.
  • The average price of a 3-star hotel in Europe is $124 per night.
  • The average price of a 4-star hotel in Europe is $164 per night.
  • The average price of a 5-star hotel in Europe is $286 per night.
  • The average price of a hotel in Europe with an unknown star rating is $145 per night.
  • There are 8,962 hotels in Europe priced in the $0-$50 range, accounting for 5.5% of all hotels.
  • There are 62,700 hotels in Europe priced in the $50-$100 range, accounting for 38.4% of all hotels.
  • There are 67,740 hotels in Europe priced in the $100-$200 range, accounting for 41.5% of all hotels.
  • There are 20,204 hotels in Europe priced in the $200-$500 range, accounting for 12.4% of all hotels.
  • There are 2,682 hotels in Europe priced in the $500-$1000 range, accounting for 1.6% of all hotels.
  • There are 1,055 hotels in Europe priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Europe in January is $131.
  • The average price of a hotel in Europe in February is $126.
  • The average price of a hotel in Europe in March is $128.
  • The average price of a hotel in Europe in April is $139.
  • The average price of a hotel in Europe in May is $148.
  • The average price of a hotel in Europe in June is $158.
  • The average price of a hotel in Europe in July is $167.
  • The average price of a hotel in Europe in August is $174.
  • The average price of a hotel in Europe in September is $193.
  • The average price of a hotel in Europe in October is $146.
  • The average price of a hotel in Europe in November is $137.
  • The average price of a hotel in Europe in December is $139.

Hotel Ratings and Reviews in Europe

Number of Reviews

  • We've collected 27,298,958 reviews for hotels in Europe.

Review Distribution by Traveler Type

  • There are 2,301,343 reviews from business travelers in Europe, accounting for 8.4% of all reviews.
  • There are 11,088,158 reviews from couples in Europe, accounting for 40.6% of all reviews.
  • There are 6,347,081 reviews from families in Europe, accounting for 23.3% of all reviews.
  • There are 556,249 reviews from friends in Europe, accounting for 2.0% of all reviews.
  • There are 2,392,421 reviews from group travelers in Europe, accounting for 8.8% of all reviews.
  • There are 3,225,227 reviews from solo travelers in Europe, accounting for 11.8% of all reviews.
  • There are 1,388,479 reviews from travelers with an unknown type in Europe, accounting for 5.1% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Europe in 2025 is 8.13, based on 2,941 reviews.
  • The average rating for hotels in Europe in 2024 was 8.27, based on 8,078,426 reviews.
  • The average rating for hotels in Europe in 2023 was 8.28, based on 9,174,842 reviews.
  • The average rating for hotels in Europe in 2022 was 8.28, based on 7,775,944 reviews.
  • The average rating for hotels in Europe in 2021 was 8.25, based on 1,619,997 reviews.
  • The average rating for hotels in Europe in 2020 was 8.31, based on 646,808 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Europe is 7.65.
  • The average rating for 2-star hotels in Europe is 7.75.
  • The average rating for 3-star hotels in Europe is 8.10.
  • The average rating for 4-star hotels in Europe is 8.36.
  • The average rating for 5-star hotels in Europe is 8.61.
  • The average rating for hotels in Europe with an unknown star rating is 8.38.

Average Ratings by Traveler Type

  • The average rating for business travelers in Europe is 8.11.
  • The average rating for couples in Europe is 8.27.
  • The average rating for families in Europe is 8.29.
  • The average rating for friends in Europe is 8.08.
  • The average rating for group travelers in Europe is 8.41.
  • The average rating for solo travelers in Europe is 8.35.
  • The average rating for travelers with an unknown type in Europe is 8.26.

Best Months to Visit by Ratings

  • The average rating for hotels in Europe in January is 8.31.
  • The average rating for hotels in Europe in February is 8.35.
  • The average rating for hotels in Europe in March is 8.38.
  • The average rating for hotels in Europe in April is 8.39.
  • The average rating for hotels in Europe in May is 8.39.
  • The average rating for hotels in Europe in June is 8.35.
  • The average rating for hotels in Europe in July is 8.29.
  • The average rating for hotels in Europe in August is 8.20.
  • The average rating for hotels in Europe in September is 8.25.
  • The average rating for hotels in Europe in October is 8.27.
  • The average rating for hotels in Europe in November is 8.30.
  • The average rating for hotels in Europe in December is 8.30.

Seasons in Europe

The seasons in Europe are determined by the percentage of reviews for each month.

Low Season in Europe

  • January (5.2%)
  • February (5.5%)
  • November (6.1%)
  • December (5.2%)

Shoulder Season in Europe

  • March (6.2%)
  • April (7.4%)
  • May (9.1%)
  • October (9.5%)

High Season in Europe

  • June (10.2%)
  • July (11.8%)
  • August (12.5%)
  • September (11.3%)

Country Rankings in Europe

  • The country with the most hotels is Italy, with 52,092 hotels.
  • The country with the highest average rating is Greece, with an average rating of 8.84.
  • The country with the lowest average rating is Russia, with an average rating of 7.69.
  • The country with the most expensive hotels is Monaco, with average prices of $464.
  • The country with the cheapest hotels is Russia, with average prices of $51.
1,463
8.54
$77.62
249
7.89
$159.22
5,666
8.67
$206.35
596
7.72
$116.06
211
7.91
$133.56
4,324
8.03
$155.85
405
8.52
$85.61
1,582
7.89
$112.16
7,977
8.67
$173.77
2,349
8.27
$166.20
2,195
8.34
$107.86
2,674
7.75
$154.36
183
8.18
$119.90
25
8.40
$174.52
901
8.09
$164.78
28,301
8.05
$150.98
1,767
8.36
$74.62
23,169
8.15
$123.96
11
8.33
$174.04
19,505
8.84
$166.69
21
8.16
$205.33
26
8.68
$197.90
1,488
8.19
$123.50
980
8.46
$191.06
1,298
8.53
$166.84
27
8.43
$126.86
52,092
8.48
$159.45
44
8.57
$182.76
46
8.10
$62.76
384
8.24
$85.71
16
8.71
$234.92
338
8.29
$87.58
155
7.94
$162.61
841
8.41
$130.78
89
8.06
$82.61
14
8.19
$464.28
906
8.60
$124.73
6,141
7.95
$188.24
155
8.18
$69.68
1,618
8.02
$147.87
5,835
8.13
$95.29
8,584
8.35
$135.33
2,114
8.43
$106.39
7,134
7.69
$50.96
19
8.07
$97.22
678
8.37
$96.91
580
8.32
$105.74
769
8.54
$144.39
28,627
8.19
$159.71
3,294
7.89
$117.38
3,219
8.32
$255.13
18,997
8.02
$134.91
1,014
8.24
$71.67
29,632
8.09
$155.04

Hotel and Travel Statistics for 4 Star Hotels in Europe

Top Hotel and Travel Statistics for 4 Star Hotels in Europe

  • There are 29,707 4 Star Hotels operating in Europe.
  • The average rating for 4 Star Hotels in Europe is 8.28, based on 8,531,259 reviews.
  • Travelers can expect to pay around $164 per night for a 4 Star Hotel in Europe.
  • If you're looking for the best month to book a 4 Star Hotel in Europe by rating, it's March, with an average rating of 8.42.
  • If you're looking for the cheapest month to book a 4 Star Hotel in Europe, it's March, with an average price of $138.
  • The least popular month to book a 4 Star Hotel in Europe is December, attracting only 5.6% of visitors.
  • The most popular month to book a 4 Star Hotel in Europe is August, attracting 12.6% of visitors.
  • Group Travelers are the most satisfied travelers when visiting 4 Star Hotels in Europe, rating their stays at 8.41 on average.
  • Business Travelers are the least satisfied travelers when visiting 4 Star Hotels in Europe, rating their stays at 8.13 on average.
  • 4 Star Hotel prices in Europe peak in September, with an average price of $196.

Availability and Types of 4 Star Hotels in Europe

Number of 4 Star Hotels

  • There are 29,707 4 Star Hotels in Europe.

Star Rating Distribution for 4 Star Hotels

  • There are 29,707 4 Star Hotels in Europe with a 4-star rating, accounting for 100.0% of all 4 Star Hotels.
  • The average price for 4 Star Hotels in Europe is $164.
  • The average price for 4-star 4 Star Hotels in Europe is $164.
  • There are 379 4 Star Hotels in Europe priced in the $0-$50 range, accounting for 1.4% of all 4 Star Hotels.
  • There are 6,260 4 Star Hotels in Europe priced in the $50-$100 range, accounting for 23.3% of all 4 Star Hotels.
  • There are 14,642 4 Star Hotels in Europe priced in the $100-$200 range, accounting for 54.5% of all 4 Star Hotels.
  • There are 5,201 4 Star Hotels in Europe priced in the $200-$500 range, accounting for 19.4% of all 4 Star Hotels.
  • There are 312 4 Star Hotels in Europe priced in the $500-$1000 range, accounting for 1.2% of all 4 Star Hotels.
  • There are 78 4 Star Hotels in Europe priced in the $1000+ range, accounting for 0.3% of all 4 Star Hotels.
  • The average price for 4 Star Hotels in Europe in January is $149.
  • The average price for 4 Star Hotels in Europe in February is $141.
  • The average price for 4 Star Hotels in Europe in March is $138.
  • The average price for 4 Star Hotels in Europe in April is $148.
  • The average price for 4 Star Hotels in Europe in May is $159.
  • The average price for 4 Star Hotels in Europe in June is $171.
  • The average price for 4 Star Hotels in Europe in July is $178.
  • The average price for 4 Star Hotels in Europe in August is $185.
  • The average price for 4 Star Hotels in Europe in September is $196.
  • The average price for 4 Star Hotels in Europe in October is $163.
  • The average price for 4 Star Hotels in Europe in November is $154.
  • The average price for 4 Star Hotels in Europe in December is $156.

Ratings and Reviews for 4 Star Hotels in Europe

Number of Reviews for 4 Star Hotels

  • We've collected 8,531,259 reviews for 4 Star Hotels in Europe.

Review Distribution for 4 Star Hotels

  • There are 819,558 reviews for 4 Star Hotels from business travelers in Europe, accounting for 9.6% of all reviews.
  • There are 3,622,349 reviews for 4 Star Hotels from couples in Europe, accounting for 42.5% of all reviews.
  • There are 1,985,796 reviews for 4 Star Hotels from families in Europe, accounting for 23.3% of all reviews.
  • There are 197,157 reviews for 4 Star Hotels from friends in Europe, accounting for 2.3% of all reviews.
  • There are 644,922 reviews for 4 Star Hotels from group travelers in Europe, accounting for 7.6% of all reviews.
  • There are 745,905 reviews for 4 Star Hotels from solo travelers in Europe, accounting for 8.7% of all reviews.
  • There are 515,572 reviews for 4 Star Hotels from travelers with an unknown type in Europe, accounting for 6.0% of all reviews.

Average Rating Over Time for 4 Star Hotels

  • The average rating for 4 Star Hotels in Europe in 2025 is 7.95, based on 64 reviews.
  • The average rating for 4 Star Hotels in Europe in 2024 was 8.29, based on 2,439,044 reviews.
  • The average rating for 4 Star Hotels in Europe in 2023 was 8.29, based on 2,852,875 reviews.
  • The average rating for 4 Star Hotels in Europe in 2022 was 8.25, based on 2,408,797 reviews.
  • The average rating for 4 Star Hotels in Europe in 2021 was 8.21, based on 591,052 reviews.
  • The average rating for 4 Star Hotels in Europe in 2020 was 8.28, based on 239,427 reviews.

Average Rating by Star Rating for 4 Star Hotels

  • The average rating for 4-star 4 Star Hotels in Europe is 8.28.

Average Rating by Traveler Type for 4 Star Hotels

  • The average rating of 4 Star Hotels from business travelers in Europe is 8.13.
  • The average rating of 4 Star Hotels from couples in Europe is 8.29.
  • The average rating of 4 Star Hotels from families in Europe is 8.29.
  • The average rating of 4 Star Hotels from friends in Europe is 8.13.
  • The average rating of 4 Star Hotels from group travelers in Europe is 8.41.
  • The average rating of 4 Star Hotels from solo travelers in Europe is 8.36.
  • The average rating of 4 Star Hotels from travelers with an unknown type in Europe is 8.31.

Best Month to Stay at a 4 Star Hotel by Rating

  • The average rating for 4 Star Hotel in Europe in January is 8.35.
  • The average rating for 4 Star Hotel in Europe in February is 8.40.
  • The average rating for 4 Star Hotel in Europe in March is 8.42.
  • The average rating for 4 Star Hotel in Europe in April is 8.39.
  • The average rating for 4 Star Hotel in Europe in May is 8.37.
  • The average rating for 4 Star Hotel in Europe in June is 8.33.
  • The average rating for 4 Star Hotel in Europe in July is 8.28.
  • The average rating for 4 Star Hotel in Europe in August is 8.22.
  • The average rating for 4 Star Hotel in Europe in September is 8.23.
  • The average rating for 4 Star Hotel in Europe in October is 8.27.
  • The average rating for 4 Star Hotel in Europe in November is 8.31.
  • The average rating for 4 Star Hotel in Europe in December is 8.34.

Seasons for 4 Star Hotels in Europe

The seasons in Europe are determined by the percentage of reviews for 4 Star Hotels in each month.

Low Season for 4 Star Hotels in Europe

  • January (5.9%)
  • February (6.1%)
  • November (6.3%)
  • December (5.6%)

Shoulder Season for 4 Star Hotels in Europe

  • March (6.6%)
  • April (7.5%)
  • May (8.8%)
  • October (9.0%)

High Season for 4 Star Hotels in Europe

  • June (9.6%)
  • July (11.4%)
  • August (12.6%)
  • September (10.6%)

4 Star Hotels Country Rankings in Europe

  • The country with the most 4 Star Hotels is Italy, with 5,415 4 Star Hotels.
  • The country with the highest average rating for 4 Star Hotels is Jersey, with an average rating of 8.93.
  • The country with the lowest average rating for 4 Star Hotels is Bulgaria, with an average rating of 7.66.
  • The country with the most expensive 4 Star Hotels is Switzerland, with average prices of $291.
  • The country with the cheapest 4 Star Hotels is Georgia, with average prices of $67.
321
8.44
$79.17
54
8.20
$159.41
1,264
8.78
$242.36
140
7.72
$97.29
288
8.24
$154.67
102
8.39
$86.80
292
7.66
$135.15
451
8.61
$174.57
139
8.38
$188.72
567
8.36
$113.75
153
7.90
$147.99
53
8.44
$104.81
207
8.10
$161.87
2,385
8.30
$182.45
324
8.35
$67.02
3,032
8.22
$142.55
1,422
8.65
$183.48
303
8.40
$136.60
54
8.54
$240.22
331
8.50
$175.29
5,415
8.31
$194.26
14
8.93
$194.40
11
8.46
$70.79
57
8.44
$80.32
65
8.42
$90.98
44
8.10
$168.23
59
8.44
$122.54
32
8.07
$89.62
155
8.57
$126.75
686
8.08
$140.83
46
7.89
$83.43
228
8.12
$153.10
473
8.44
$108.91
716
8.41
$138.65
333
8.36
$106.18
851
7.89
$72.71
148
8.41
$103.01
146
8.28
$127.41
118
8.30
$175.89
3,119
8.31
$161.57
418
8.09
$131.54
520
8.54
$291.36
1,585
7.85
$137.07
132
8.51
$67.38
2,403
8.09
$155.69