227 Must-Know Hotel Statistics and Travel Trends in Europe for 2024

Discover the most compelling hotel statistics and travel trends in Europe for 2024! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 227 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 251,951 hotels, 49,417,604 traveler reviews, and 24,743,243 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Europe

Top Hotel and Travel Statistics for Europe

  • There are 251,951 hotels operating in Europe.
  • The average hotel rating in Europe is 8.23, based on 49,417,604 reviews.
  • Travelers can expect to pay around $151 per night for a hotel in Europe.
  • If you're looking for the best month to visit Europe by rating, it's March with an average rating of 8.36.
  • If you're looking for the cheapest month to visit Europe, it's November with an average price of $133.
  • The least popular month to visit Europe is December, attracting only 5.1% of visitors.
  • The most popular month to visit Europe is August, attracting 13.1% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.35 on average.
  • Business Travelers are the least satisfied travelers when visiting Europe, rating their stays at 8.09 on average.
  • Hotel prices in Europe peak in September, with an average price of $229.

Hotel Availability and Types in Europe

Number of Hotels

  • There are 251,951 hotels in Europe.

Distribution by Star Rating

  • Europe has 4,148 hotels with a 1-star rating, accounting for 1.6% of all hotels.
  • Europe has 10,783 hotels with a 2-star rating, accounting for 4.3% of all hotels.
  • Europe has 68,508 hotels with a 3-star rating, accounting for 27.2% of all hotels.
  • Europe has 44,546 hotels with a 4-star rating, accounting for 17.7% of all hotels.
  • Europe has 18,404 hotels with a 5-star rating, accounting for 7.3% of all hotels.
  • We also have 105,562 hotels with an unknown star rating in Europe, accounting for 41.9% of all hotels.
  • The average price of a hotel in Europe is $151 per night.
  • The average price of a 1-star hotel in Europe is $104 per night.
  • The average price of a 2-star hotel in Europe is $100 per night.
  • The average price of a 3-star hotel in Europe is $125 per night.
  • The average price of a 4-star hotel in Europe is $165 per night.
  • The average price of a 5-star hotel in Europe is $289 per night.
  • The average price of a hotel in Europe with an unknown star rating is $147 per night.
  • There are 7,741 hotels in Europe priced in the $0-$50 range, accounting for 5.4% of all hotels.
  • There are 54,142 hotels in Europe priced in the $50-$100 range, accounting for 37.5% of all hotels.
  • There are 61,090 hotels in Europe priced in the $100-$200 range, accounting for 42.3% of all hotels.
  • There are 18,102 hotels in Europe priced in the $200-$500 range, accounting for 12.5% of all hotels.
  • There are 2,342 hotels in Europe priced in the $500-$1000 range, accounting for 1.6% of all hotels.
  • There are 904 hotels in Europe priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Europe in January is $137.
  • The average price of a hotel in Europe in February is $136.
  • The average price of a hotel in Europe in March is $143.
  • The average price of a hotel in Europe in April is $156.
  • The average price of a hotel in Europe in May is $169.
  • The average price of a hotel in Europe in June is $213.
  • The average price of a hotel in Europe in July is $218.
  • The average price of a hotel in Europe in August is $219.
  • The average price of a hotel in Europe in September is $229.
  • The average price of a hotel in Europe in October is $147.
  • The average price of a hotel in Europe in November is $133.
  • The average price of a hotel in Europe in December is $134.

Hotel Ratings and Reviews in Europe

Number of Reviews

  • We've collected 49,419,761 reviews for hotels in Europe.

Review Distribution by Traveler Type

  • There are 4,804,240 reviews from business travelers in Europe, accounting for 9.7% of all reviews.
  • There are 20,585,852 reviews from couples in Europe, accounting for 41.7% of all reviews.
  • There are 11,778,381 reviews from families in Europe, accounting for 23.8% of all reviews.
  • There are 2,427,624 reviews from friends in Europe, accounting for 4.9% of all reviews.
  • There are 2,809,360 reviews from group travelers in Europe, accounting for 5.7% of all reviews.
  • There are 4,278,606 reviews from solo travelers in Europe, accounting for 8.7% of all reviews.
  • There are 2,735,698 reviews from travelers with an unknown type in Europe, accounting for 5.5% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Europe in 2024 is 8.19, based on 8,729,267 reviews.
  • The average rating for hotels in Europe in 2023 was 8.19, based on 10,513,141 reviews.
  • The average rating for hotels in Europe in 2022 was 8.20, based on 9,264,323 reviews.
  • The average rating for hotels in Europe in 2021 was 8.22, based on 2,557,859 reviews.
  • The average rating for hotels in Europe in 2020 was 8.31, based on 973,741 reviews.
  • The average rating for hotels in Europe in 2019 was 8.23, based on 2,460,271 reviews.
  • The average rating for hotels in Europe in 2018 was 8.19, based on 2,113,337 reviews.
  • The average rating for hotels in Europe in 2017 was 8.21, based on 2,287,031 reviews.
  • The average rating for hotels in Europe in 2016 was 8.24, based on 2,447,570 reviews.
  • The average rating for hotels in Europe in 2015 was 8.20, based on 2,136,565 reviews.
  • The average rating for hotels in Europe in 2014 was 8.15, based on 1,701,967 reviews.
  • The average rating for hotels in Europe in 2013 was 8.11, based on 1,426,982 reviews.
  • The average rating for hotels in Europe in 2012 was 8.05, based on 1,082,878 reviews.
  • The average rating for hotels in Europe in 2011 was 7.94, based on 658,488 reviews.
  • The average rating for hotels in Europe in 2010 was 7.80, based on 357,457 reviews.
  • The average rating for hotels in Europe in 2009 was 7.78, based on 241,659 reviews.
  • The average rating for hotels in Europe in 2008 was 7.54, based on 157,366 reviews.
  • The average rating for hotels in Europe in 2007 was 7.46, based on 129,163 reviews.
  • The average rating for hotels in Europe in 2006 was 7.42, based on 88,611 reviews.
  • The average rating for hotels in Europe in 2005 was 7.52, based on 54,034 reviews.
  • The average rating for hotels in Europe in 2004 was 7.68, based on 28,158 reviews.
  • The average rating for hotels in Europe in 2003 was 7.67, based on 8,856 reviews.
  • The average rating for hotels in Europe in 2002 was 7.85, based on 1,033 reviews.
  • The average rating for hotels in Europe in 2001 was 7.64, based on 11 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Europe is 7.62.
  • The average rating for 2-star hotels in Europe is 7.73.
  • The average rating for 3-star hotels in Europe is 8.02.
  • The average rating for 4-star hotels in Europe is 8.35.
  • The average rating for 5-star hotels in Europe is 8.65.
  • The average rating for hotels in Europe with an unknown star rating is 8.36.

Average Ratings by Traveler Type

  • The average rating for business travelers in Europe is 8.09.
  • The average rating for couples in Europe is 8.24.
  • The average rating for families in Europe is 8.26.
  • The average rating for friends in Europe is 8.23.
  • The average rating for group travelers in Europe is 8.35.
  • The average rating for solo travelers in Europe is 8.34.
  • The average rating for travelers with an unknown type in Europe is 8.20.

Best Months to Visit by Ratings

  • The average rating for hotels in Europe in January is 8.30.
  • The average rating for hotels in Europe in February is 8.35.
  • The average rating for hotels in Europe in March is 8.36.
  • The average rating for hotels in Europe in April is 8.35.
  • The average rating for hotels in Europe in May is 8.35.
  • The average rating for hotels in Europe in June is 8.31.
  • The average rating for hotels in Europe in July is 8.25.
  • The average rating for hotels in Europe in August is 8.17.
  • The average rating for hotels in Europe in September is 8.20.
  • The average rating for hotels in Europe in October is 8.22.
  • The average rating for hotels in Europe in November is 8.28.
  • The average rating for hotels in Europe in December is 8.30.

Seasons in Europe

The seasons in Europe are determined by the percentage of reviews for each month.

Low Season in Europe

  • January (5.3%)
  • February (5.3%)
  • March (6.0%)
  • December (5.1%)

Shoulder Season in Europe

  • April (7.2%)
  • May (9.1%)
  • October (9.4%)
  • November (6.1%)

High Season in Europe

  • June (10.1%)
  • July (12.1%)
  • August (13.1%)
  • September (11.1%)

Country Rankings in Europe

  • The country with the most hotels is Italy, with 45,699 hotels.
  • The country with the highest average rating is Jersey, with an average rating of 8.78.
  • The country with the lowest average rating is Azerbaijan, with an average rating of 7.55.
  • The country with the most expensive hotels is Monaco, with average prices of $456.
  • The country with the cheapest hotels is Russia, with average prices of $49.
1,335
8.30
$76.29
237
7.77
$145.55
4,983
8.52
$204.80
479
7.55
$131.91
202
8.14
$135.63
4,096
8.00
$161.56
381
8.45
$74.46
1,474
7.87
$116.07
5,631
8.59
$157.73
2,170
8.34
$155.46
2,112
8.25
$115.03
1,476
7.76
$157.64
177
8.07
$115.24
24
8.10
$163.20
865
8.08
$171.41
25,556
8.04
$149.28
1,646
8.27
$79.97
20,866
7.98
$127.84
18,083
8.76
$157.54
21
8.08
$209.32
26
8.71
$193.57
1,423
8.17
$127.18
919
8.47
$187.03
1,243
8.49
$168.61
27
8.43
$127.80
45,699
8.42
$167.92
44
8.78
$183.92
42
8.02
$65.25
373
8.17
$89.84
16
8.66
$237.68
323
8.33
$84.57
151
8.02
$173.06
762
8.47
$141.50
84
8.34
$87.98
14
8.22
$456.20
859
8.55
$116.22
5,369
7.89
$188.99
145
8.13
$72.39
1,152
7.87
$148.40
5,136
8.22
$94.67
7,983
8.34
$137.45
1,994
8.27
$115.16
7,062
8.18
$48.74
18
8.11
$111.90
621
8.30
$106.10
565
8.28
$106.66
730
8.50
$174.84
25,633
8.17
$155.41
2,053
7.78
$117.88
3,078
8.28
$261.60
17,707
8.01
$136.77
990
8.35
$71.35
27,886
8.17
$157.99

Hotel and Travel Statistics for 4 Star Hotels in Europe

Top Hotel and Travel Statistics for 4 Star Hotels in Europe

  • There are 29,707 4 Star Hotels operating in Europe.
  • The average rating for 4 Star Hotels in Europe is 8.29, based on 16,637,757 reviews.
  • Travelers can expect to pay around $166 per night for a 4 Star Hotel in Europe.
  • If you're looking for the best month to book a 4 Star Hotel in Europe by rating, it's March, with an average rating of 8.41.
  • If you're looking for the cheapest month to book a 4 Star Hotel in Europe, it's February, with an average price of $146.
  • The least popular month to book a 4 Star Hotel in Europe is December, attracting only 5.6% of visitors.
  • The most popular month to book a 4 Star Hotel in Europe is August, attracting 12.6% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting 4 Star Hotels in Europe, rating their stays at 8.38 on average.
  • Business Travelers are the least satisfied travelers when visiting 4 Star Hotels in Europe, rating their stays at 8.14 on average.
  • 4 Star Hotel prices in Europe peak in September, with an average price of $229.

Availability and Types of 4 Star Hotels in Europe

Number of 4 Star Hotels

  • There are 29,707 4 Star Hotels in Europe.

Star Rating Distribution for 4 Star Hotels

  • There are 29,707 4 Star Hotels in Europe with a 4-star rating, accounting for 100.0% of all 4 Star Hotels.
  • The average price for 4 Star Hotels in Europe is $166.
  • The average price for 4-star 4 Star Hotels in Europe is $166.
  • There are 355 4 Star Hotels in Europe priced in the $0-$50 range, accounting for 1.4% of all 4 Star Hotels.
  • There are 5,892 4 Star Hotels in Europe priced in the $50-$100 range, accounting for 22.7% of all 4 Star Hotels.
  • There are 14,335 4 Star Hotels in Europe priced in the $100-$200 range, accounting for 55.2% of all 4 Star Hotels.
  • There are 5,003 4 Star Hotels in Europe priced in the $200-$500 range, accounting for 19.3% of all 4 Star Hotels.
  • There are 300 4 Star Hotels in Europe priced in the $500-$1000 range, accounting for 1.2% of all 4 Star Hotels.
  • There are 84 4 Star Hotels in Europe priced in the $1000+ range, accounting for 0.3% of all 4 Star Hotels.
  • The average price for 4 Star Hotels in Europe in January is $147.
  • The average price for 4 Star Hotels in Europe in February is $146.
  • The average price for 4 Star Hotels in Europe in March is $152.
  • The average price for 4 Star Hotels in Europe in April is $163.
  • The average price for 4 Star Hotels in Europe in May is $177.
  • The average price for 4 Star Hotels in Europe in June is $205.
  • The average price for 4 Star Hotels in Europe in July is $205.
  • The average price for 4 Star Hotels in Europe in August is $208.
  • The average price for 4 Star Hotels in Europe in September is $229.
  • The average price for 4 Star Hotels in Europe in October is $168.
  • The average price for 4 Star Hotels in Europe in November is $150.
  • The average price for 4 Star Hotels in Europe in December is $149.

Ratings and Reviews for 4 Star Hotels in Europe

Number of Reviews for 4 Star Hotels

  • We've collected 16,637,770 reviews for 4 Star Hotels in Europe.

Review Distribution for 4 Star Hotels

  • There are 1,888,903 reviews for 4 Star Hotels from business travelers in Europe, accounting for 11.4% of all reviews.
  • There are 7,196,615 reviews for 4 Star Hotels from couples in Europe, accounting for 43.3% of all reviews.
  • There are 3,718,777 reviews for 4 Star Hotels from families in Europe, accounting for 22.4% of all reviews.
  • There are 885,071 reviews for 4 Star Hotels from friends in Europe, accounting for 5.3% of all reviews.
  • There are 759,243 reviews for 4 Star Hotels from group travelers in Europe, accounting for 4.6% of all reviews.
  • There are 1,131,384 reviews for 4 Star Hotels from solo travelers in Europe, accounting for 6.8% of all reviews.
  • There are 1,057,777 reviews for 4 Star Hotels from travelers with an unknown type in Europe, accounting for 6.4% of all reviews.

Average Rating Over Time for 4 Star Hotels

  • The average rating for 4 Star Hotels in Europe in 2024 is 8.26, based on 2,667,909 reviews.
  • The average rating for 4 Star Hotels in Europe in 2023 was 8.24, based on 3,226,848 reviews.
  • The average rating for 4 Star Hotels in Europe in 2022 was 8.23, based on 2,798,017 reviews.
  • The average rating for 4 Star Hotels in Europe in 2021 was 8.20, based on 851,537 reviews.
  • The average rating for 4 Star Hotels in Europe in 2020 was 8.30, based on 341,628 reviews.
  • The average rating for 4 Star Hotels in Europe in 2019 was 8.23, based on 898,124 reviews.
  • The average rating for 4 Star Hotels in Europe in 2018 was 8.20, based on 831,843 reviews.
  • The average rating for 4 Star Hotels in Europe in 2017 was 8.22, based on 911,978 reviews.
  • The average rating for 4 Star Hotels in Europe in 2016 was 8.26, based on 978,534 reviews.
  • The average rating for 4 Star Hotels in Europe in 2015 was 8.22, based on 838,545 reviews.
  • The average rating for 4 Star Hotels in Europe in 2014 was 8.18, based on 649,352 reviews.
  • The average rating for 4 Star Hotels in Europe in 2013 was 8.13, based on 552,784 reviews.
  • The average rating for 4 Star Hotels in Europe in 2012 was 8.11, based on 421,667 reviews.
  • The average rating for 4 Star Hotels in Europe in 2011 was 8.03, based on 250,812 reviews.
  • The average rating for 4 Star Hotels in Europe in 2010 was 7.93, based on 137,221 reviews.
  • The average rating for 4 Star Hotels in Europe in 2009 was 7.88, based on 93,752 reviews.
  • The average rating for 4 Star Hotels in Europe in 2008 was 7.67, based on 61,569 reviews.
  • The average rating for 4 Star Hotels in Europe in 2007 was 7.60, based on 51,738 reviews.
  • The average rating for 4 Star Hotels in Europe in 2006 was 7.56, based on 36,437 reviews.
  • The average rating for 4 Star Hotels in Europe in 2005 was 7.71, based on 22,144 reviews.
  • The average rating for 4 Star Hotels in Europe in 2004 was 7.81, based on 11,344 reviews.
  • The average rating for 4 Star Hotels in Europe in 2003 was 7.84, based on 3,585 reviews.
  • The average rating for 4 Star Hotels in Europe in 2002 was 7.90, based on 398 reviews.

Average Rating by Star Rating for 4 Star Hotels

  • The average rating for 4-star 4 Star Hotels in Europe is 8.29.

Average Rating by Traveler Type for 4 Star Hotels

  • The average rating of 4 Star Hotels from business travelers in Europe is 8.14.
  • The average rating of 4 Star Hotels from couples in Europe is 8.31.
  • The average rating of 4 Star Hotels from families in Europe is 8.32.
  • The average rating of 4 Star Hotels from friends in Europe is 8.29.
  • The average rating of 4 Star Hotels from group travelers in Europe is 8.37.
  • The average rating of 4 Star Hotels from solo travelers in Europe is 8.38.
  • The average rating of 4 Star Hotels from travelers with an unknown type in Europe is 8.24.

Best Month to Stay at a 4 Star Hotel by Rating

  • The average rating for 4 Star Hotel in Europe in January is 8.36.
  • The average rating for 4 Star Hotel in Europe in February is 8.40.
  • The average rating for 4 Star Hotel in Europe in March is 8.41.
  • The average rating for 4 Star Hotel in Europe in April is 8.38.
  • The average rating for 4 Star Hotel in Europe in May is 8.36.
  • The average rating for 4 Star Hotel in Europe in June is 8.32.
  • The average rating for 4 Star Hotel in Europe in July is 8.28.
  • The average rating for 4 Star Hotel in Europe in August is 8.24.
  • The average rating for 4 Star Hotel in Europe in September is 8.24.
  • The average rating for 4 Star Hotel in Europe in October is 8.25.
  • The average rating for 4 Star Hotel in Europe in November is 8.32.
  • The average rating for 4 Star Hotel in Europe in December is 8.35.

Seasons for 4 Star Hotels in Europe

The seasons in Europe are determined by the percentage of reviews for 4 Star Hotels in each month.

Low Season for Europe in 4 Star Hotels

  • January (5.9%)
  • February (5.8%)
  • November (6.4%)
  • December (5.6%)

Shoulder Season for Europe in 4 Star Hotels

  • March (6.5%)
  • April (7.3%)
  • May (8.8%)
  • October (9.2%)

High Season for Europe in 4 Star Hotels

  • June (9.6%)
  • July (11.6%)
  • August (12.6%)
  • September (10.6%)

4 Star Hotels Country Rankings in Europe

  • The country with the most 4 Star Hotels is Italy, with 5,415 4 Star Hotels.
  • The country with the highest average rating for 4 Star Hotels is Jersey, with an average rating of 8.99.
  • The country with the lowest average rating for 4 Star Hotels is Azerbaijan, with an average rating of 7.50.
  • The country with the most expensive 4 Star Hotels is Switzerland, with average prices of $295.
  • The country with the cheapest 4 Star Hotels is Ukraine, with average prices of $63.
321
8.28
$76.49
54
8.07
$150.25
1,264
8.65
$241.53
140
7.50
$159.11
288
8.25
$162.09
102
8.43
$85.82
292
7.63
$145.94
451
8.56
$155.79
139
8.50
$157.35
567
8.39
$121.63
153
7.77
$153.34
53
8.44
$101.39
207
8.14
$174.30
2,385
8.31
$186.35
324
8.27
$74.96
3,032
8.15
$147.56
1,422
8.63
$177.49
303
8.41
$138.41
54
8.64
$244.04
331
8.53
$178.30
5,415
8.33
$196.54
14
8.99
$187.53
11
8.13
$73.37
57
8.49
$78.48
65
8.29
$90.63
44
8.06
$176.45
59
8.62
$121.28
32
8.38
$94.71
155
8.52
$116.83
686
8.09
$150.45
46
7.78
$83.41
228
8.03
$157.92
473
8.52
$109.73
716
8.35
$143.15
333
8.29
$110.85
851
8.38
$72.80
148
8.31
$108.34
146
8.38
$128.52
118
8.36
$235.19
3,119
8.33
$157.38
418
8.01
$133.65
520
8.51
$295.38
1,585
7.84
$133.29
132
8.54
$62.80
2,403
8.17
$160.59