223 Must-Know Hotel Statistics and Travel Trends in Thailand for 2024

Discover the most compelling hotel statistics and travel trends in Thailand for 2024! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 223 key statistics and travel trends offers valuable insights into Thailand's dynamic hotel scene. Backed by data from 38,425 hotels, 8,555,553 traveler reviews, and 5,759,501 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Thailand

Top Hotel and Travel Statistics for Thailand

  • There are 38,425 hotels operating in Thailand.
  • The average hotel rating in Thailand is 8.09, based on 8,555,553 reviews.
  • Travelers can expect to pay around $82 per night for a hotel in Thailand.
  • If you're looking for the best month to visit Thailand by rating, it's September with an average rating of 8.21.
  • If you're looking for the cheapest month to visit Thailand, it's October with an average price of $77.
  • The least popular month to visit Thailand is June, attracting only 6.8% of visitors.
  • The most popular month to visit Thailand is January, attracting 10.5% of visitors.
  • Friends are the most satisfied travelers when visiting Thailand, rating their stays at 8.22 on average.
  • Business Travelers are the least satisfied travelers when visiting Thailand, rating their stays at 7.91 on average.
  • Hotel prices in Thailand peak in August, with an average price of $96.

Hotel Availability and Types in Thailand

Number of Hotels

  • There are 38,425 hotels in Thailand.

Distribution by Star Rating

  • Thailand has 700 hotels with a 1-star rating, accounting for 1.8% of all hotels.
  • Thailand has 5,706 hotels with a 2-star rating, accounting for 14.8% of all hotels.
  • Thailand has 11,363 hotels with a 3-star rating, accounting for 29.6% of all hotels.
  • Thailand has 6,814 hotels with a 4-star rating, accounting for 17.7% of all hotels.
  • Thailand has 5,650 hotels with a 5-star rating, accounting for 14.7% of all hotels.
  • We also have 8,192 hotels with an unknown star rating in Thailand, accounting for 21.3% of all hotels.
  • The average price of a hotel in Thailand is $82 per night.
  • The average price of a 1-star hotel in Thailand is $33 per night.
  • The average price of a 2-star hotel in Thailand is $33 per night.
  • The average price of a 3-star hotel in Thailand is $57 per night.
  • The average price of a 4-star hotel in Thailand is $106 per night.
  • The average price of a 5-star hotel in Thailand is $187 per night.
  • The average price of a hotel in Thailand with an unknown star rating is $108 per night.
  • There are 14,294 hotels in Thailand priced in the $0-$50 range, accounting for 61.4% of all hotels.
  • There are 4,758 hotels in Thailand priced in the $50-$100 range, accounting for 20.5% of all hotels.
  • There are 2,370 hotels in Thailand priced in the $100-$200 range, accounting for 10.2% of all hotels.
  • There are 1,427 hotels in Thailand priced in the $200-$500 range, accounting for 6.1% of all hotels.
  • There are 288 hotels in Thailand priced in the $500-$1000 range, accounting for 1.2% of all hotels.
  • There are 128 hotels in Thailand priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Thailand in January is $86.
  • The average price of a hotel in Thailand in February is $85.
  • The average price of a hotel in Thailand in March is $83.
  • The average price of a hotel in Thailand in April is $87.
  • The average price of a hotel in Thailand in May is $87.
  • The average price of a hotel in Thailand in June is $92.
  • The average price of a hotel in Thailand in July is $95.
  • The average price of a hotel in Thailand in August is $96.
  • The average price of a hotel in Thailand in September is $96.
  • The average price of a hotel in Thailand in October is $77.
  • The average price of a hotel in Thailand in November is $78.
  • The average price of a hotel in Thailand in December is $82.

Hotel Ratings and Reviews in Thailand

Number of Reviews

  • We've collected 8,555,554 reviews for hotels in Thailand.

Review Distribution by Traveler Type

  • There are 466,663 reviews from business travelers in Thailand, accounting for 5.5% of all reviews.
  • There are 3,396,403 reviews from couples in Thailand, accounting for 39.7% of all reviews.
  • There are 1,792,052 reviews from families in Thailand, accounting for 20.9% of all reviews.
  • There are 241,072 reviews from friends in Thailand, accounting for 2.8% of all reviews.
  • There are 827,613 reviews from group travelers in Thailand, accounting for 9.7% of all reviews.
  • There are 1,644,410 reviews from solo travelers in Thailand, accounting for 19.2% of all reviews.
  • There are 187,341 reviews from travelers with an unknown type in Thailand, accounting for 2.2% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Thailand in 2024 is 8.25, based on 1,401,821 reviews.
  • The average rating for hotels in Thailand in 2023 was 8.18, based on 1,366,773 reviews.
  • The average rating for hotels in Thailand in 2022 was 8.15, based on 733,672 reviews.
  • The average rating for hotels in Thailand in 2021 was 8.22, based on 151,019 reviews.
  • The average rating for hotels in Thailand in 2020 was 8.20, based on 276,706 reviews.
  • The average rating for hotels in Thailand in 2019 was 8.11, based on 583,062 reviews.
  • The average rating for hotels in Thailand in 2018 was 8.00, based on 593,317 reviews.
  • The average rating for hotels in Thailand in 2017 was 7.93, based on 557,325 reviews.
  • The average rating for hotels in Thailand in 2016 was 7.87, based on 606,064 reviews.
  • The average rating for hotels in Thailand in 2015 was 7.71, based on 550,895 reviews.
  • The average rating for hotels in Thailand in 2014 was 7.65, based on 521,484 reviews.
  • The average rating for hotels in Thailand in 2013 was 7.58, based on 540,509 reviews.
  • The average rating for hotels in Thailand in 2012 was 7.69, based on 311,856 reviews.
  • The average rating for hotels in Thailand in 2011 was 7.73, based on 172,860 reviews.
  • The average rating for hotels in Thailand in 2010 was 7.75, based on 90,739 reviews.
  • The average rating for hotels in Thailand in 2009 was 7.88, based on 64,176 reviews.
  • The average rating for hotels in Thailand in 2008 was 7.68, based on 17,923 reviews.
  • The average rating for hotels in Thailand in 2007 was 7.52, based on 8,577 reviews.
  • The average rating for hotels in Thailand in 2006 was 7.49, based on 4,607 reviews.
  • The average rating for hotels in Thailand in 2005 was 7.89, based on 1,814 reviews.
  • The average rating for hotels in Thailand in 2004 was 8.30, based on 354 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Thailand is 7.78.
  • The average rating for 2-star hotels in Thailand is 7.90.
  • The average rating for 3-star hotels in Thailand is 7.99.
  • The average rating for 4-star hotels in Thailand is 8.33.
  • The average rating for 5-star hotels in Thailand is 8.43.
  • The average rating for hotels in Thailand with an unknown star rating is 8.29.

Average Ratings by Traveler Type

  • The average rating for business travelers in Thailand is 7.91.
  • The average rating for couples in Thailand is 8.07.
  • The average rating for families in Thailand is 8.05.
  • The average rating for friends in Thailand is 8.22.
  • The average rating for group travelers in Thailand is 8.12.
  • The average rating for solo travelers in Thailand is 8.13.
  • The average rating for travelers with an unknown type in Thailand is 8.09.

Best Months to Visit by Ratings

  • The average rating for hotels in Thailand in January is 8.03.
  • The average rating for hotels in Thailand in February is 8.09.
  • The average rating for hotels in Thailand in March is 8.13.
  • The average rating for hotels in Thailand in April is 8.10.
  • The average rating for hotels in Thailand in May is 8.17.
  • The average rating for hotels in Thailand in June is 8.19.
  • The average rating for hotels in Thailand in July is 8.14.
  • The average rating for hotels in Thailand in August is 8.12.
  • The average rating for hotels in Thailand in September is 8.21.
  • The average rating for hotels in Thailand in October is 8.20.
  • The average rating for hotels in Thailand in November is 8.13.
  • The average rating for hotels in Thailand in December is 8.08.

Seasons in Thailand

The seasons in Thailand are determined by the percentage of reviews for each month.

Low Season in Thailand

  • June (6.8%)
  • September (7.2%)
  • October (7.8%)
  • November (7.8%)

Shoulder Season in Thailand

  • April (8.5%)
  • May (7.9%)
  • July (7.9%)
  • August (8.4%)

High Season in Thailand

  • January (10.5%)
  • February (9.1%)
  • March (9.1%)
  • December (9.0%)

City Rankings in Thailand

  • The city with the most hotels is Bangkok, with 5,889 hotels.
  • The city with the highest average rating is Khao Lak, with an average rating of 8.56.
  • The city with the lowest average rating is Koh Phi Phi Don, with an average rating of 7.06.
  • The city with the most expensive hotels is Ko Samui, with average prices of $172.
  • The city with the cheapest hotels is Phitsanulok, with average prices of $24.
92
8.18
$49.41
5,889
7.93
$60.68
157
8.33
$73.55
323
8.12
$60.17
3,605
8.49
$73.23
476
8.23
$41.84
122
8.13
$43.21
652
8.10
$49.05
145
7.87
$37.81
422
7.91
$45.09
2,484
8.24
$128.15
467
8.12
$61.22
253
7.90
$93.89
227
8.56
$89.23
943
8.05
$147.24
235
7.75
$39.18
435
8.34
$50.85
129
7.97
$93.10
469
8.16
$97.36
111
7.43
$59.60
1,732
8.39
$171.82
251
7.98
$70.49
323
8.08
$83.78
114
8.46
$123.02
131
7.06
$65.62
1,089
8.27
$100.58
153
7.97
$33.06
101
7.77
$35.90
142
7.73
$71.01
125
7.70
$42.33
83
8.02
$31.37
355
8.13
$55.08
368
7.80
$26.25
371
8.55
$46.57
115
8.26
$39.39
195
8.28
$33.19
104
7.60
$37.36
91
7.26
$38.38
4,736
7.71
$128.76
110
8.38
$106.33
96
7.99
$60.78
217
8.08
$96.74
134
8.02
$24.36
229
8.28
$40.19
4,652
8.14
$128.20
262
8.11
$55.50
92
8.25
$39.69
237
8.12
$56.34
620
8.10
$66.61
86
7.83
$39.52
94
8.33
$27.16
263
7.63
$34.98
176
8.21
$38.03
162
8.03
$33.92
262
8.04
$27.33

Hotel and Travel Statistics for 4 Star Hotels in Thailand

Top Hotel and Travel Statistics for 4 Star Hotels in Thailand

  • There are 1,761 4 Star Hotels operating in Thailand.
  • The average rating for 4 Star Hotels in Thailand is 8.27, based on 1,924,982 reviews.
  • Travelers can expect to pay around $73 per night for a 4 Star Hotel in Thailand.
  • If you're looking for the best month to book a 4 Star Hotel in Thailand by rating, it's October, with an average rating of 8.42.
  • If you're looking for the cheapest month to book a 4 Star Hotel in Thailand, it's October, with an average price of $66.
  • The least popular month to book a 4 Star Hotel in Thailand is June, attracting only 7.3% of visitors.
  • The most popular month to book a 4 Star Hotel in Thailand is January, attracting 9.8% of visitors.
  • Friends are the most satisfied travelers when visiting 4 Star Hotels in Thailand, rating their stays at 8.31 on average.
  • Business Travelers are the least satisfied travelers when visiting 4 Star Hotels in Thailand, rating their stays at 8.11 on average.
  • 4 Star Hotel prices in Thailand peak in January, with an average price of $74.

Availability and Types of 4 Star Hotels in Thailand

Number of 4 Star Hotels

  • There are 1,761 4 Star Hotels in Thailand.

Star Rating Distribution for 4 Star Hotels

  • There are 1,761 4 Star Hotels in Thailand with a 4-star rating, accounting for 100.0% of all 4 Star Hotels.
  • The average price for 4 Star Hotels in Thailand is $73.
  • The average price for 4-star 4 Star Hotels in Thailand is $73.
  • There are 653 4 Star Hotels in Thailand priced in the $0-$50 range, accounting for 42.8% of all 4 Star Hotels.
  • There are 638 4 Star Hotels in Thailand priced in the $50-$100 range, accounting for 41.8% of all 4 Star Hotels.
  • There are 187 4 Star Hotels in Thailand priced in the $100-$200 range, accounting for 12.3% of all 4 Star Hotels.
  • There are 36 4 Star Hotels in Thailand priced in the $200-$500 range, accounting for 2.4% of all 4 Star Hotels.
  • There are 9 4 Star Hotels in Thailand priced in the $500-$1000 range, accounting for 0.6% of all 4 Star Hotels.
  • There are 3 4 Star Hotels in Thailand priced in the $1000+ range, accounting for 0.2% of all 4 Star Hotels.
  • The average price for 4 Star Hotels in Thailand in January is $74.
  • The average price for 4 Star Hotels in Thailand in February is $71.
  • The average price for 4 Star Hotels in Thailand in March is $66.
  • The average price for 4 Star Hotels in Thailand in April is $67.
  • The average price for 4 Star Hotels in Thailand in May is $66.
  • The average price for 4 Star Hotels in Thailand in June is $68.
  • The average price for 4 Star Hotels in Thailand in July is $71.
  • The average price for 4 Star Hotels in Thailand in August is $72.
  • The average price for 4 Star Hotels in Thailand in September is $71.
  • The average price for 4 Star Hotels in Thailand in October is $66.
  • The average price for 4 Star Hotels in Thailand in November is $72.
  • The average price for 4 Star Hotels in Thailand in December is $73.

Ratings and Reviews for 4 Star Hotels in Thailand

Number of Reviews for 4 Star Hotels

  • We've collected 1,924,982 reviews for 4 Star Hotels in Thailand.

Review Distribution for 4 Star Hotels

  • There are 144,518 reviews for 4 Star Hotels from business travelers in Thailand, accounting for 7.5% of all reviews.
  • There are 718,998 reviews for 4 Star Hotels from couples in Thailand, accounting for 37.4% of all reviews.
  • There are 421,151 reviews for 4 Star Hotels from families in Thailand, accounting for 21.9% of all reviews.
  • There are 62,716 reviews for 4 Star Hotels from friends in Thailand, accounting for 3.3% of all reviews.
  • There are 174,922 reviews for 4 Star Hotels from group travelers in Thailand, accounting for 9.1% of all reviews.
  • There are 360,767 reviews for 4 Star Hotels from solo travelers in Thailand, accounting for 18.7% of all reviews.
  • There are 41,910 reviews for 4 Star Hotels from travelers with an unknown type in Thailand, accounting for 2.2% of all reviews.

Average Rating Over Time for 4 Star Hotels

  • The average rating for 4 Star Hotels in Thailand in 2024 is 8.40, based on 300,524 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2023 was 8.29, based on 301,206 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2022 was 8.25, based on 174,209 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2021 was 8.39, based on 35,028 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2020 was 8.36, based on 56,994 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2019 was 8.17, based on 132,188 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2018 was 8.07, based on 131,793 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2017 was 8.03, based on 121,169 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2016 was 7.97, based on 137,662 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2015 was 7.85, based on 126,675 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2014 was 7.84, based on 126,364 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2013 was 7.74, based on 124,128 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2012 was 7.87, based on 67,350 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2011 was 7.89, based on 40,726 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2010 was 7.83, based on 22,914 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2009 was 7.86, based on 17,091 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2008 was 7.58, based on 5,206 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2007 was 7.40, based on 2,234 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2006 was 7.48, based on 1,033 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2005 was 7.53, based on 403 reviews.
  • The average rating for 4 Star Hotels in Thailand in 2004 was 7.73, based on 84 reviews.

Average Rating by Star Rating for 4 Star Hotels

  • The average rating for 4-star 4 Star Hotels in Thailand is 8.27.

Average Rating by Traveler Type for 4 Star Hotels

  • The average rating of 4 Star Hotels from business travelers in Thailand is 8.11.
  • The average rating of 4 Star Hotels from couples in Thailand is 8.28.
  • The average rating of 4 Star Hotels from families in Thailand is 8.22.
  • The average rating of 4 Star Hotels from friends in Thailand is 8.31.
  • The average rating of 4 Star Hotels from group travelers in Thailand is 8.23.
  • The average rating of 4 Star Hotels from solo travelers in Thailand is 8.31.
  • The average rating of 4 Star Hotels from travelers with an unknown type in Thailand is 8.18.

Best Month to Stay at a 4 Star Hotel by Rating

  • The average rating for 4 Star Hotel in Thailand in January is 8.15.
  • The average rating for 4 Star Hotel in Thailand in February is 8.20.
  • The average rating for 4 Star Hotel in Thailand in March is 8.25.
  • The average rating for 4 Star Hotel in Thailand in April is 8.27.
  • The average rating for 4 Star Hotel in Thailand in May is 8.34.
  • The average rating for 4 Star Hotel in Thailand in June is 8.36.
  • The average rating for 4 Star Hotel in Thailand in July is 8.31.
  • The average rating for 4 Star Hotel in Thailand in August is 8.28.
  • The average rating for 4 Star Hotel in Thailand in September is 8.36.
  • The average rating for 4 Star Hotel in Thailand in October is 8.42.
  • The average rating for 4 Star Hotel in Thailand in November is 8.25.
  • The average rating for 4 Star Hotel in Thailand in December is 8.20.

Seasons for 4 Star Hotels in Thailand

The seasons in Thailand are determined by the percentage of reviews for 4 Star Hotels in each month.

Low Season for Thailand in 4 Star Hotels

  • June (7.3%)
  • September (7.6%)
  • October (8.1%)
  • November (7.9%)

Shoulder Season for Thailand in 4 Star Hotels

  • February (8.3%)
  • April (8.4%)
  • May (8.2%)
  • July (8.3%)

High Season for Thailand in 4 Star Hotels

  • January (9.8%)
  • March (8.6%)
  • August (8.7%)
  • December (8.8%)

4 Star Hotels City Rankings in Thailand

  • The city with the most 4 Star Hotels is Bangkok, with 416 4 Star Hotels.
  • The city with the highest average rating for 4 Star Hotels is Nan, with an average rating of 8.77.
  • The city with the lowest average rating for 4 Star Hotels is Pattaya, with an average rating of 7.85.
  • The city with the most expensive 4 Star Hotels is Ko Samui, with average prices of $142.
  • The city with the cheapest 4 Star Hotels is Khon Kaen, with average prices of $32.
416
8.30
$66.53
13
8.69
$36.70
186
8.62
$74.18
34
8.47
$49.15
23
8.61
$45.05
20
8.23
$43.26
82
8.46
$75.02
16
8.42
$78.97
28
8.41
$100.21
18
8.39
$31.50
81
8.64
$142.48
11
8.64
$79.38
54
8.25
$105.91
16
8.47
$48.22
11
8.77
$47.56
181
7.85
$72.88
14
8.33
$39.71
222
8.14
$90.44
22
8.40
$55.59
18
8.21
$34.98